[Self Publishing Guide] Self Publishing Your Book – Step 5: Marketing

This post is an excerpt from our Self Publishing Guide for Indian Market. If you have not, you may want to read the following post in this series before starting on this one

Although marketing comes as the fifth step in publishing, fact is, the buzz should start even before writing. Marketing a book is all about building the author’s brand. It takes time and you have to work towards it. If you recall the hype surrounding release of a Dan Brown or a JK Rowling book, you will understand the concept. The books sell on the author’s reputation, which is created by a team of professionals representing a publishing house.

This obviously is a limitation for an independent author who has chosen to self publish. But the good news is, with the Internet, everyone has a free and effective marketing tool to reach their audience. This works especially well when going for POD. You can get your readers, book orders and then have the book printed. It is important for the author to build a brand before trying to sell the book. Just coming online with a book to sell won’t be effective.

  • There are many social and professional networking Internet sites where you can promote your work. Among them Orkut, Facebook and Twitter have the largest following. Build your profile on these sites to market your book economically and effectively. But build up your credentials before making your sales pitch.
  • If you have written a book about your professional expertise, market it on professional sites like Linkedin where you can join groups with shared interests. Also explore book centred websites like Shelfari and Librarything which provide excellent opportunities for marketing.
  • Adding your book to Google book search displays it in relevant search results.
  • You can also create a website about your book. Request a friend or some prominent personality to write a review of your book and post it on your site as well as their networking sites. You could even write about your own experiences while writing the book.
  • Put up extracts from your book on your website for others to read. This will catch the reader’s interest and help sell your book. Don’t worry too much about piracy. Nobody is interested in a great but unknown manuscript. Book pirates only target bestsellers.

Apart from the Internet, you could also arrange for a press release in the local newspapers. If you know someone in the print media, you could have reviews of your book published in newspapers/magazines. Remember:

  • It is easier to market a non-fiction book in your area of expertise rather than fiction or poetry.
  • Think about your Unique Selling Proposition (USP). The market is flooded with books and other content mediums. Why should someone buy your book?
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3 thoughts on “[Self Publishing Guide] Self Publishing Your Book – Step 5: Marketing

  1. Fred Hose January 8, 2010 at 12:00 pm Reply

    This is a great article. It contains much valuable data that I fully agree with. As I went on with my writing I already began to prepare my website. I’m glad that I did that early because as the months went by, I found that my early site designs just weren’t good enough. When my book was eventually ready, so were my sites.
    I’m not on Orkut. Thanks for the tip. I’ll go there and pay them a visit.

  2. Ebook Guidebook March 31, 2010 at 3:37 pm Reply

    I just needed to take a moment and let you know that I’ve been enjoying reading your posts over the last few months. I have a blog of my own, and would enjoy to switch links with you. If you’re interested just leave me a comment on my page or send me an e-mail with your details.

  3. salmaiftikhar April 14, 2013 at 6:26 pm Reply

    I want to market my book in India.how can I be helped?

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