What makes for a bestseller in India?

A bestseller could be defined as a book that sells at least 10,000 copies every year. Any book genre can be a bestseller, but there are some books that sell more than others.

Education Books: Yes, this is number one in the list! According to Nielson’s India Book Report:
The K–12 market (school books) has grown from 63 billion INR ($956 million) in 2007-08 to 186 billion INR ($2.8 billion) in 2013-14. Higher education book sales have grown in this period from 16 billion INR ($242 million) to 56 billion INR($849 million).

So if you want to write a bestseller, why don’t you write a book about how to ace an exam? Take one of the books at Pothi.com. Cracking the Coding Interview by Gayle Laakmann Mcdowell is a fast selling book . “This book is proof of how the Indian book market caters to a textbook bestseller phenomenon,” Jaya Jha, founder of Pothi.com says.

Romance fiction: If fiction has any say at all in the bestselling space it is primarily in the romance genre. Though forums like Quora lead you to believe otherwise, books by Chetan Bhagat are quite popular. Other romance authors who have aced cupid’s formula are Durjoy Datta, Nikita Singh and Ravinder Singh.

Mythological fiction: It’s impossible to ignore myth in India. You may be an urban yuppie, but everywhere there is the memory of myth- stories you have heard, stories you see sprouting up as architecture, television dramas based on epic heroes. Writers like Devdutt Pattanaik and Amish Tripathi have spun stories out of existing stories and now have a huge fan following.

book

Once you write the book for the appropriate target audience, a lot of marketing goes into making the book a bestseller. You have to remember that if you are writing for a traditional publisher, you earn 5-10% royalty; with self-publishing you bake the cake and eat it too.

When it comes to both kinds of publishing, authors are expected to pitch in when it comes to marketing effort. The author’s platform is often a criterion.

Says Jaya Jha,“The real difference between traditional and self-publishing isn’t so much that author gets to rest after writing in traditional publishing but that the ultimate responsibility as well as control lies with the author in self-publishing.”

It takes a great deal of effort to sell your book. You can earn a lot more money self-publishing but for this you need to do your homework right by spending a lot more of your time in marketing it by participating actively in the launch, perfecting your social media pitch and actively promoting yourself. Once the sales starts picking up by word of mouth, you can sit back, relax and see the book turn into a bestseller.

Check out these links for more ideas about writing a bestseller in India:

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